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Creative Director for the launch of 3D printed underwear brand Cosmolle.
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ROLE: Creative Director
Branding & Visual Identity, Launch Campaign, Producer, Packaging Design, Illustration & Animation
Cosmolle redefines self-care with wireless bras and underwear with 3D printing technology and Collagen-Infused garment. I helped in launching the brand to the world with three crucial pillars to communicate: approachable, eco-friendly, and self-loving. Working closely with the internal marketing team at Cosmolle I consulted on everything from packaging to naming, led the creative direction of the campaign launch, and re-designed the entire .com from head to toe.
Launching a new technology for underwear — the campaign needed to propel the brand into the body-loving & self-loving space, with a sharp focus on environment and details.
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